In recent years, environmental regulations in the coatings industry have become increasingly stringent. The requirements for interior wall coatings have changed from focusing on high cost performance to the current requirements for odor, low VOC, low emission, green and sustainable development. The market is calling for zero odor and environmental protection. Especially for home decoration coatings, with the acceleration of urbanization and the improvement of residents' living standards, people's requirements for the beauty and comfort of the home environment are constantly increasing. Therefore, the concept of green decoration, which is to choose the right coating and enjoy a comfortable and secure home environment, has been deeply rooted in people's hearts.

In recent years, environmental regulations in the coatings industry have become increasingly stringent. The requirements for interior wall coatings have changed from focusing on high cost performance to the current requirements for odor, low VOC, low emission, green and sustainable development. The market is calling for odor-free and environmental protection. Especially for home decoration coatings, with the acceleration of urbanization and the improvement of residents' living standards, people's requirements for the beauty and comfort of the home environment are constantly increasing. Therefore, the green decoration concept of choosing suitable coatings and enjoying a comfortable and secure home environment has been deeply rooted in the hearts of the people.

Wall coatings, which play an important role in home decoration, have increased their attention to their odors in addition to the air quality of the living environment. According to market surveys, due to the perceptibility of odors, 70% of consumers will use the size of odor as one of the important criteria for judging the environmental protection of products when purchasing home decoration products. Some consumers even directly equate low-odor products with environmentally friendly and healthy products. In addition, according to the latest analysis of home decoration product consumption, green, environmentally friendly, odor-free and zero formaldehyde are the primary factors affecting consumer purchases. It can be seen that healthy, odor-free and safe are the core demands of consumers for paint consumption.

The demand for non-VOC and low-odor raw materials has increased significantly with the upgrading of architectural coating products. How to achieve odor-free coatings from the perspective of formula design is the main direction of many coating developers. The main raw material emulsion in the coating formula can basically achieve low odor, so additive products have become the key to further improving odor-free or odor control. In response to this market trend, Sang Hing Hong Chemical has launched a series of non-VOC mixed ester film-forming additives - LOCA® low-odor film-forming additives to meet the market's higher demand for odor-free, environmentally friendly and quality architectural coating products. Sang Hing Hong Chemical strives to be a practitioner, leader and promoter of "odor-free" raw materials. By opening up a new film-forming additive industry chain, upgrading and transforming production processes, and innovatively developing LOCA® low-odor film-forming additives, it provides products with efficient film-forming performance while never contributing additional odor to the coating formula, helping to achieve full-line odor-free interior wall coatings and truly realizing consumers' "healthy and fast move-in".